Level Projects

We bridge the gap between complex global design briefs and flawless execution, protecting our clients' spatial identities from structural foundation to final hand-over.

Institutional practice, in-house insightOur founding partners bring over a decade of close collaboration, combining institutional architectural practice with in-house store planning leadership for the world's most prestigious luxury Maisons.

Flagships to pop-upsFrom high-profile multi-storey flagships to agile pop-up installations, Level Projects balances aesthetic fidelity with rigorous project governance.

A single point of accountabilityBrand insight, technical design coordination and construction governance under one roof, for predictable, world-class outcomes.

Some of the region's most complex retail builds.

40

years of collective architectural practice

5

countries with active partner-led project experience

1

point of accountability, from brief to hand-over

Architectural depth

Every concept is technically resolved, expertly detailed, and engineered to meet the highest execution standards.

Proven partnership

A record built alongside global Maisons on their most visible addresses in the region.

Regional reach

Live experience across Singapore, Malaysia, Thailand, Vietnam and India gives international clients a reliable cross-border delivery network.

We understand both sides of the luxury boutique.

the maison

The design vision

Backed by years of in-house store planning for elite global Maisons, we know how international headquarters review, refine and approve retail concepts.

the site

The operational realities of building it

We translate that internal knowledge into seamless, accelerated local outcomes: mall fit-out rules, landlord parameters, building codes and the people on site.

Led by its founding partners.

Our leadership spans architecture, premium interior design and luxury retail operations: award-winning institutional architecture in Singapore alongside in-house store planning management for Van Cleef & Arpels and Louis Vuitton across South and Southeast Asia.

Partner : John McLaughlin

The Architect & Project Director

As Founding Partner of Level Projects LLP, he brings three decades of distinguished architectural leadership in Singapore to the firm's creative vision.

His award-winning portfolio spans residential, commercial, institutional, and luxury retail developments, recognized both locally and internationally.

Championing passive tropical design and advanced building technologies, he bridges structural innovation with tactile craftsmanship, guiding multidisciplinary teams to translate complex briefs into sustainable, future-ready spaces of uncompromising quality.

Partner : Alex Liu

The Commercial Strategist & Project Director

As Founding Partner of Level Projects LLP, he brings a unique blend of commercial strategy, business acumen, and spatial design expertise.

Following a career leading award-winning institutional architecture and serving as a regional spatial custodian for elite luxury Maisons, he specializes in turnkey delivery and LEED-certified retail rollouts across South and Southeast Asia.

Through decisive governance and bespoke fabrication oversight, he bridges global brand mandates with local execution to deliver premium environments.

End-to-end leadership, or targeted intervention at any stage of the build.

Design Management

Project Management & Owner's Representation: The single, accountable liaison between corporate headquarters, landlords, designers and contractors, keeping programme, budgets and reporting strictly controlled.
Concept Adaptation & Design Coordination: Translating global design guidelines into detailed construction packages that respect local site conditions, complex mall fit-out rules and building codes.

Delivery

Statutory Approvals: Managing mall and landlord fit-out submissions, alongside expedited statutory authority approvals in Singapore via Level Architects.
Tender & Cost Control: Contractor shortlisting, robust tender packages, analytical bid evaluation and transparent cost tracking through to final account closure.
Fabrication & Construction Oversight: Rigorous site supervision, quality control audits and factory inspections of bespoke joinery, millwork and facade engineering.

Advice and Support

Pop-ups & Temporary Installations: Fast-turnaround temporary spaces, VIP client lounges and specialised treatment areas within tight mall and hospitality operating windows.
Sustainable Fit-outs: Advice on eco-conscious materials and high-efficiency MEP systems, and management of green building certification criteria.
Handover & Asset Aftercare: Defects management, precise as-built records, and structuring ongoing maintenance or future refurbishments.

Partner-led from the initial brief to handover.

Senior accountability at every phase, in six stages.

Brief & Site Diagnostics
Validate the Maison's brief, capital budget and opening timelines while surveying the site and analysing landlord fit-out parameters.
Technical Adaptation
Align the global design concept with regional engineering constraints to secure early, friction-free headquarters sign-off.
Approvals Management
Prepare, submit and clear all mall management, landlord and regulatory authority filings.
Procurement & Tender
Appoint vetted contractors and specialist fabricators under clear cost and scheduling frameworks.
Construction & Fabrication
Daily site supervision, off-site factory inspections for custom elements, and transparent weekly progress reporting.
Handover & Launch
Resolve final punch lists, deliver operational documentation and support the official boutique opening.